An IT trend meticulously followed by tech experts and enthusiasts in 2023 is “Metaverse”. The Internet searches for the term “Metaverse” have increased by 7,200% since 2021. But what is Metaverse and how is it going to change the way we work?
Exploring Metaverse
Metaverse is a virtual environment highly influenced by tech trends such as AR, VR, and other semiconductor technologies. The key purpose of creating such a virtual scenario is to provide an experience of real-life scenarios online.
Metaverse is visioned as a virtual environment, where individuals can interact, communicate, share their ideas, and can even work on business plans. It can be reflected that Metaverse is not just an IT trend, the launch of customized avatars, virtual influencers, and brand stores in Metaverse marks the beginning of a new era.
As per a report by McKinsey, about 95% of global leaders are expecting Metaverse to contribute a positive change in their industry within the next 10 years. Also, about 54% of the experts believe that by 2040, Metaverse will be fully functional and will be an integral part of almost half of the global organizations.
Key Operational areas where Metaverse can have a Significant Impact
- Product Designing and Development
In the metaverse, organizations can have access to virtual tools and technologies. Hence, in such a virtual environment, the brands can visualize their ideas and can design products. Such will result in improved efficiency of the design process speed and also can be a sustainable option.
- Virtual Meetings
Businesses can host virtual meetings rather than video meets in Metaverse. It will help in ensuring better information sharing and improved client relations, eliminating geographical boundaries.
- Product Marketing
The increase in the adoption of Metaverse would promote cloud gaming, virtual meets, and experience centres that can be leveraged by the brands for their product promotions.
- Ecommerce/Online Stores
Metaverse can offer tremendous opportunities to organizations having online/ecommerce stores. With the help of such tech trends, customers can virtually experience the product and place their orders.
Conclusion
Being a tech enthusiast, I am excited about the transformations that Metaverse will bring to workstations and working cultures. So have faith in technology and focus on the endless opportunities that Metaverse can bring ahead.
